SEO - Search Engine optimization by MITUL PALAN

SEO is abbreviated as Search Engine Optimization. Search Optimization define as to keep on changing website rank on Google search engine result page.

There are two types of SEO:

1) On-Page Optimization

2) Off -Page Optimization

 

On-page Optimization:

 

On-page optimization refers to all measures that can be taken directly within the website in order to improve the ranking of a website on search engine result page.

On-page SEO basically use to work within website like we do.

=> Meta Title

=> Meta descriptions

=> Meta Keywords

=> Image Optimization

Meta Title – In the SEO title plays a important role. We have to optimize the title with perfect descriptions. Title Itself described what is the page all about. Optimize your title in such manner it should tell us what is the content in your webpage.

Meta Descriptions – Meta descriptions is also one of the most important part of seo. Description is comes under the title. Your description should be unique.

Meta keywords : Keyword optimization is essential parts in seo. Please make sure there should not be any keyword stuffing. Don’t repeat the keywords again and again, otherwise your website will be penalized. Meta Keywords are a specific type of meta tag that appear in the HTML code of a Web page and help tell search engines what the topic of the page is. Meta keywords are distinguished from regular keywords because they appear “behind the scenes,” in the source code of your page, rather than on the live, visible page itself.

The most important thing to keep in mind when selecting or optimizing your meta keywords is to be sure that each keyword accurately reflects the content of your pages. It’s no good hauling in traffic with keyword phrases like “Low-Rate Mortgage” and “Find a Divorce Lawyer” if your site sells cooking supplies. One thing we know for sure about searchers is that they tend to pay for the services they went looking for, but they don’t care at all for irrelevant results. “Spatula” and “Casserole Dish” may not appear, at first glance. to be as sexy, but the customers who google exactly those items are far more likely to click through to your site.

There’s no getting around the fact that meta keywords aren’t the big players they once were in SEO. Most search engines have realized that sites can easily “game” the meta keywords field with black-hat keyword stuffing, so meta keywords are no longer an important part of the Google ranking algorithm. (More attention ought to be paid to Title Tags and Meta Descriptions than to Meta Keywords.) But they can nonetheless still play a small but helpful part in communicating your message and attracting searchers to your site. In the competitive world of search engine marketing, every little bit helps.

Why Should I Use Meta Keywords?

Meta keywords were devalued by Google because they were being abused by site owners and marketers. Developers would “stuff” the code full of high-volume keywords and phrases, so that low-quality pages would rank for those search terms, considerably diluting the accuracy and value of the search results.

However, it remains unclear if keywords were removed from Google’s algorithm entirely. Search engines' ranking algorithms are kept top secret in order to deter people from gaming the system, which explains why none have explicitly announced how thoroughly they examine meta keywords. In fact, there’s evidence that Bing and other search engines may continue to rely on them, and, of course, even if you’re actively running paid campaigns on those engines, you still want your website to display in organic results.

Not long ago, SEM Pro surveyed search engine marketers to find out how often they use meta keywords. While not quite 70% said "always," not one single respondent replied "seldom" or "never." So the chances are that your competition is already using them. Not to mention the fact that the act of compiling a keyword list, though time-consuming, can be invaluable in helping you focus the content of your site more directly at exactly those potential customers who may be searching you out.

Image Optimization:

image Optimization is also very important as seo point of view. Image optimization are the basic steps for your SEO campaign. As the Search Engines are getting smarter and more intelligent, the process of achieving a good search ranking is getting more complex. Now it takes much more than just quality content to get to the top. There are many factors that contribute to showing up well in search engine rankings, one of the most important of them is the on page optimization. More over, if you take your own screen-shots or create your own images.

On-page optimization is the pillar of the seo. One of the most important on page optimization is image optimization. Image SEO optimization is one of the building blocks of on page optimization. Images are a strong visual component of a webpage. They say that a ‘Picture is better than a thousand words’. 

Off -page Optimization:

Off-page optimization is also very important part in SEO. Off-page is measures that can be taken out side of the actual website in order to improves its position in search engine ranking. Off-page optimization is basically creating a backlink. There are numerous method where we can do off page optimization.

1) Directory Submission

2) blog Posting

3) article submission

4) Forum posting.

5) Social book marking

6) Video Submission

7) Image Submission

8) info graphic submission