SEO - Search Engine optimization by MITUL PALAN
SEO
is abbreviated as Search Engine Optimization. Search Optimization
define as to keep on changing website rank on Google search engine
result page.
There
are two types of SEO:
1)
On-Page Optimization
2)
Off -Page Optimization
On-page
Optimization:
On-page optimization refers to all measures that can be taken directly within the website in order to improve the ranking of a website on search engine result page.
On-page
SEO basically use to work within website like we do.
=>
Meta Title
=>
Meta descriptions
=>
Meta Keywords
=>
Image Optimization
Meta
Title – In the SEO title plays a important role. We have to
optimize the title with perfect descriptions. Title Itself described
what is the page all about. Optimize your title in such manner it
should tell us what is the content in your webpage.
Meta
Descriptions – Meta descriptions is also one of the most important
part of seo. Description is comes under the title. Your description
should be unique.
Meta
keywords : Keyword optimization is essential parts in seo. Please
make sure there should not be any keyword stuffing. Don’t repeat
the keywords again and again, otherwise your website will be
penalized. Meta
Keywords
are a specific type of meta tag that appear in the HTML code of a Web
page and help tell search engines what the topic of the page is. Meta
keywords are distinguished from regular keywords because they appear
“behind the scenes,” in the source code of your page, rather than
on the live, visible page itself.
The
most important thing to keep in mind when selecting or optimizing
your meta keywords is to be sure that each keyword accurately
reflects the content of your pages. It’s no good hauling in traffic
with keyword phrases like “Low-Rate Mortgage” and “Find a
Divorce Lawyer” if your site sells cooking supplies. One thing we
know for sure about searchers is that they tend to pay for the
services they went looking for, but they don’t care at all for
irrelevant results. “Spatula” and “Casserole Dish” may not
appear, at first glance. to be as sexy, but the customers who google
exactly those items are far more likely to click through to your
site.
There’s
no getting around the fact that meta keywords aren’t the big
players they once were in SEO. Most search engines have realized that
sites can easily “game” the meta keywords field with black-hat
keyword stuffing, so meta keywords are no longer an important part of
the Google ranking algorithm. (More attention ought to be paid to
Title Tags and Meta Descriptions than to Meta Keywords.) But they can
nonetheless still play a small but helpful part in communicating your
message and attracting searchers to your site. In the competitive
world of search engine marketing, every little bit helps.
Why Should I Use Meta Keywords?
Meta
keywords were devalued by Google because they were being abused by
site owners and marketers. Developers would “stuff” the code full
of high-volume keywords and phrases, so that low-quality pages would
rank for those search terms, considerably diluting the accuracy and
value of the search results.
However,
it remains unclear if keywords were removed from Google’s algorithm
entirely. Search engines' ranking algorithms are kept top secret in
order to deter people from gaming the system, which explains why none
have explicitly announced how thoroughly they examine meta keywords.
In fact, there’s evidence that Bing and other search engines may
continue to rely on them, and, of course, even if you’re actively
running paid campaigns on those engines, you still want your website
to display in organic results.
Not
long ago, SEM Pro surveyed search engine marketers to find out how
often they use meta keywords. While not quite 70% said "always,"
not one single respondent replied "seldom" or "never."
So the chances are that your competition is already using them. Not
to mention the fact that the act of compiling a keyword list, though
time-consuming, can be invaluable in helping you focus the content of
your site more directly at exactly those potential customers who may
be searching you out.
Image
Optimization:
image
Optimization is also very important as seo point of view. Image
optimization are the basic steps for your SEO campaign. As the Search
Engines are getting smarter and more intelligent, the process of
achieving a good search ranking is getting more complex. Now it takes
much more than just quality content to get to the top. There are many
factors that contribute to showing up well in search engine rankings,
one of the most important of them is the on page optimization. More
over, if you take your own screen-shots or create your own images.
On-page
optimization is the pillar of the seo. One of the most important on
page optimization is image optimization. Image
SEO optimization is one of the building blocks of on page
optimization. Images are a strong visual component of a webpage. They
say that a
‘Picture is better than a thousand words’.
Off
-page Optimization:
Off-page
optimization is also very important part in SEO. Off-page
is measures that can be taken out side of the actual website in order
to improves its position in search engine ranking. Off-page
optimization is basically creating a backlink. There are numerous
method where we can do off page optimization.
1)
Directory Submission
2)
blog Posting
3)
article submission
4)
Forum posting.
5)
Social book marking
6)
Video Submission
7)
Image Submission
8)
info graphic submission
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