Importance and Benefits of Google Adwords Advertising By MITUL PALAN

Google Adwords

Adwords is the system, which is provided by Google for marketing of your product and services on Google search engines and its affiliate sites. Google Adwords run the text ads, and it appears when people search using Keywords.

How Google Adwords work ?

Google Adwords runs the ads on the basis of bidding systems, If you keep bidding amount high then your ad will appear on the top of search engine result page. Adwords works PPC( pay per click) that means you only pay the amount, you have bid if someone taps on your ad as a result of web search.

Why to use Google Adwords ?

Most of the people always ask, why we should use Google Adwords for advertising. Google Adwords behave differently to traffic that comes from Google Adwords or PPC. The traffic that comes from through surfing, they usually look for the information, and the traffic which comes from Google Adwords, they are genuine because they are looking for product or service, which we are offering. They know what they are clicking and what they want to buy. So few Visitors through Google Adwords is more valuable than million visitors.

Adwords works faster than SEO

The topmost benefits of Google Adwords is, it is faster than SEO. Both SEO and Google Adwords is Search Engine Marketing, the only difference is that SEO is free and while Google Adwords is Paid. SEO takes too much time to come on the first page of Google Search Engine Result page, While Adwords don’t.

Here Some reasons why faster and more Effective

• You can focus on multiple keywords at a time
• You can run or stop Adwords Campaign whenever It is needed.
• Your ads will run on the top of page and get immediate visibility.

On other hands, search engine optimization, though very beneficial, is a long-term process. If you look for keywords to be rank, you required a lot of perseverance and a lot of well-written articles, and backlinks. SEO would give you long terms process. Ads will give instant traffic to your website.

Increase your brand awareness

Google Adwords not only concentrate on Clicks, conversion, and traffic but also it looks for brand awareness. It was discovered that search ads lift top of mind awareness by an average 6.6%.

Reach more customers through their Gmail Inbox

one of the best marketing strategies for business is email marketing. You cannot predict how many people have a Gmail account, this is why Ads on Gmail is Cost-effective and we can get the best conversion. In 2015, Google integrated Gmail ads with Google Adwords and made it available to all advertisers. That means you can reach more prospects through Gmail.As Gmail ads appear in promotions tab, but sometimes ads appear on social tab too. Since Gmail ads cost is very less and you can run this ad on very low budget.

Reconnect with visitors of your website:

One of the best benefits of Google Adwords is that you can reconnect with the Visitors. Let me elaborate. Reconnect with Visitors that means you are going to re-market them. Re-marketing is basically, to show your ads to those people, who have already visited your site in past few days. Suppose you have shoppers sites, people have added an item to a kart, but not purchased. You can show your ads to them.

Tackle your competition better:

When someone searches for your product and services, and your ad is not showing then there will be big trouble and you will lose the business instantly. You need to keep an eye on them. What kind of ads they are running etc. The Transparent system of Google helps you to do this. Don’t ignore this opportunity, grab it and make yourself stand out from your competition.