Online Reputation Management(ORM) by MITUL PALAN

MITUL PALAN


Online reputation management:

ORM ( Online Reputation Management) refers to influencing and controlling individual’s and group’s reputation. Originally we can say public relations term.
The growth of the Internet and social media, along with reputation Management companies., have made search results a core part of an individual’s or group’s reputations.
Online reputation management, sometimes abbreviated as ORM, focus on management of the product and service search result within digital space.
Whereas, A variety of electronic market like Alibaba, Amazon, Flipkart have ORM system’s in build, and using effective control nodes these can minimize the the threat and protect the systems from possible misuse and abuses by malacious nodes.

 Tips to improve online reputation management
1) Own the first page on Google result page:
Everyone knows, for making business to be online, we required digital marketing. As we are talking about Google Page. If you want your website to be high ranked in the Google search Engine result page. You have to do SEO of your web page. SEO is nothing but search engine Optimization. We use SEO for ranking of a webpage.
Once we starts traffic on our website, ORM will be good.
2) Be Social: Claim your social profiles on Facebook, Twitter, Google+, Youtube and Linkedin.
Make a your profile on all social media platforms like Facebook, Twitter, Google+, Youtube and Linkdin.
Join Linked group and increase your connections. Keep engaging with your network and share the idea with your network and many more., that will also help in increase your ORM.
Same for Twitter and Facebook. Make a videos about your business and thoughts and viral that videos on social media platforms.
3) Blog
Write a blog about company, personal or professional. Once you get the time, I would say write a blog about your company, write down how did you set up your company, how much efforts you put for recognition. On daily basis, write down personal blog as well and linked with company blog. Keep on sharing on social media platforms.
4) Encourage the review: Review is very important for your reputation. Register yourself on different review sites and ask the customer about the reviews whether it is good or bad. Encourage the people to write something about us about out work, product and services.
5)Don’t Argue: Never argue with any of customer, whether he gave bad or good reviews. Be respectful always. Respecting is important. Respond once and be thankful for that.
6) Mobile: Best and important part is your website should be mobile friendly, you can say responsive. Your website should open in mobile, tablet like a friendly website.
7) Be active: Participate in online forums, put up sideshow on slideShare. SlideShare is available in Linkedin where you can share your power point slide.
8) YouTube:
You should have a Youtube channel for your company’s. Upload videos about product and services. You can upload the video about testimonials. Promotion of your youtube channel is also necessary. Try to make a people to subscribe youtube channel. Make it viral on all social media platforms.

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