What is Social media and it's Strategy ?

MITUL PALAN

SMO–Social Media Optimization

What is social Media ?

SMO stands for Social Media Optimization, and also the processes of accelerating brand awareness, products, events exploitation totally different social media networks, platforms or communities like facebook, google+, Linkedin, Twitter, Instagram and many more.

How Social Media affects SEO:

Now social media has become the second most factors to get the traffic to your website and its visibility. In SEO, Social media use to think as a referral supply of traffics that increases the social engagement among the target users or audience for the specific brands, services, and its products.

Outline lead generation & engagement via social media

To get the client interest, sales leads, inquiry towards product and services for specific company online exploitation social media networks referred to a lead generation. Where engagement suggests that client activities like share and comments on your post or updates on all social media platforms.

Strategies and method used by social media:

  • Generate the publicity
  • social media websites
  • drive traffic to your website
  • attracts new clients

Viral marketing Technique:

Viral Marketing technique is terms used in the social media, where we can use method increase your brand awareness. There are some steps we use in the viral marketing techniques.
  • Blogging and Twittering
  • Videos and audios
  • photo sharing
  • article marketing.

How to build a social media strategy ?

Define Goal:

you have to decide what are your product and services and how can you reach to your potential customer. This helps you to determine the target audience.

Research:

The best part of your social media is to know your competitor.competitive analysis is very important, we need to understand what kind of strategy, we can use for our product and services.

Content:

Content is most important part for social media and we need develop the content in such way that customer can understand what kind of frequency they are looking for. Content must be unique. As we know that content is king, we do accept it.

Get involved and get face to face:

This is state of engagement make dipper relationship with them.

Track and measured:

you need to build a social media calendar and where you can track your all the activities whether it is daily basis or weekly basis.

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