Advantages of Email Marketing by Mitul Palan

Advantages of Email Marketing by MITUL PALAN

In todays era, Email Marketing is important for our business. Every business owners wants his business to get the good response from the people. Owners do a lots of stuff like digital marketing, Email Marketing and all. Where as, Email marketing is also paid, to get the best result business owners to Email Marketing.

This is MITUL PALAN, today I am going to tell you, what are the benefits of Email Marketing.

Low cost:

one of the best advantages of email marketing is lower cost as compared to other Marketing Channel. We don’t have to pay for the post, Tv channel. Email marketers are might consider investing in specialist software to automate, track and evaluate their email. There may be small overhead for sending thousands of emails at a time, but the cost are lower as compare to other marketing channel.

Target fans of your brand:

Email marketing is one of the only channels that consumers as to receive. Majority of the businesses send only to those who have already signed up the to receive them. This can allow us for more conversion rates as business is only those who have already shown his/her interest in brand.

Segmentation:

Most of the marketing professional would happily pay to ensure they were only only spending money to targeting those who were interested in their brand. Email marketers can move one step further by only sending emails to subscribers who meet certain criteria. If a franchise only has a certain areas of the country, it can easily arranged for emails to be sent those who live in specified area. Suppose, there is sale for sports, it can be easily arranged to sent the email those have shown their interest in sports.

Call to action:

Email marketing is great taking advantage of impulse buying. There aren’t many other marketing platforms which allow customers to go customers to go from witnessing an offer to purchasing an item within two clicks of a button. Most of the email marketing tool has call to action and link straight to the checkout, email news letter can drive more sales to website.

Easy to create:

Email marketing doesn’t require to team for sending the emails to individuals. We just have a knowledge of fancy templates , videos, images and proper content. Content should be unique and well precise. Most of the tool has drag and drop facilities.

Easy to measure:

The best part of email marketing is we should know how many emails are going and how many emails are bounced. We need to keep track of it. Most of the email marketing tool has this kind of facilities. Like clickers, openers and many more. You can track each and everything where these emails are opened.

Easy to share:

Subscribers can forward brilliant deals and offers to their friends at the click of a button. There aren’t many other types of marketing that can be shared as easily as this. Before you know it, subscribers could become brand evangelists; focused on introducing your business to a new market. More and more we see brands cleverly utilising this tactic, and social proof has become a huge influence for online selling in recent years.

Global:

What other marketing platforms lets you instantly send a thousands of people across the globe? Social media can help you to spread your message across the all the social media platforms. But, the thing is you won’t get to know who has read your message.

Return of Investment:

In this business world. Results are matters. In this mind, most of the businesses invested in Email Marketing and they have received response as well. In, 2011 Direct marketing Association has estimated that return on investment is larger as compared to any other channel.