What is Backlink and why is it important for SEO ?

MITUL PALAN

A “backlink” is one of the most used words in the world of search engine optimization (SEO).

Many bloggers who have only recently started a blog or a website often struggle to understand what the term “backlink” means.

In this post, I hope to offer you an understanding of what backlinks are, why they are essential to SEO, and why they are important for your online success.

Here is a glossary of common terms related to backlinks that you should know:

Link Juice: When a webpage links to any of your articles or your website’s homepage, it passes “link juice”. This link juice helps with the ranking of the article, and also improves the domain authority. As a blogger, you can stop passing link juice by using a no-follow tag.

No follow Link: when website linked to another website, but a link has a no follow tag. No follow links are not referring for the ranking. they do not contribute anything.In general, a webmaster uses the no-follow tag when he/she is linking out to an unreliable site.Example: Links from comments on other blogs.

Do Follow Link:By default, all the links that you add into a blog post are do-follow links, and these pass link juice.

Linking Root Domains: This refers to the number of backlinks coming into your website from a unique domain. Even if a website has linked to your website ten times, it will only be considered as one linked root domain.

Low-Quality Links:Low-quality links are links that come from harvested sites, automated sites, spam sites, or even porn sites. Such links do far more harm than good. This is one reason you should be careful when buying backlinks.

Internal Links:Links that are going from one page to another within the same domain are called internal links. The process itself is referred to asinternal linking or interlinking.

Anchor Text:Text that is used for hyperlinks is called anchor text. Anchor text backlinks work great when you are trying to rank for particular keywords.

MITUL PALAN


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